Fieldays is the Southern Hemisphere’s largest agricultural event, serving as the premier launch platform for cutting-edge technology and innovation. For over 50 years, Fieldays has offered exhibitors a unique annual opportunity to present their innovations, products, and services to a focused audience. Over four days, the event attracts more than 100,000 visitors and buyers from New Zealand, Australia, and beyond, all seeking top deals and direct insights from the Primary Industry’s leading suppliers and organisations.
Fieldays
Fieldays Exhibition Stands & Activations
Custom brand environments, marquees and visitor experiences
Exhibition Stands, Activations & Branded Environments for Fieldays
Fieldays is one of New Zealand’s largest and most commercially significant events, bringing together brands across agriculture, automotive, machinery, technology, services and rural innovation.
Expocrafters creates branded environments for Fieldays that feel resolved, practical and commercially effective, designed to support visitor engagement, product display and stronger brand presence at scale.
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What We Create
Fieldays is about more than stand presence alone. It is about how clearly your offer is presented, how effectively visitors move through the space and how confidently your brand performs in a high-traffic outdoor event environment.
Expocrafters creates branded event environments that support visibility, product engagement and stronger commercial presentation across marquees, outdoor activations, product zones and customer hospitality spaces.
- Custom Exhibition Stands: Branded spaces designed to help exhibitors show up with impact, clarity and commercial relevance.
- Product-Led Display Areas: Layouts that support vehicles, machinery, equipment, technology and live customer interaction.
- Feature Walls & Lightboxes: Clean branded structures and visual touchpoints designed to lift presence across busy event sites.
- Counters, Plinths & Fixtures: Practical, visually resolved display elements that support both function and presentation.
- Signage & Graphics: Branded surfaces and graphic systems that help make the offer easier to read and engage with.
Why This Fits Expocrafters
Fieldays environments need to look strong in person, communicate quickly and hold together under real event pressure. They also need to be practical to install, weather-aware and capable of supporting high visitor volumes over multiple days.
That is where we work best. We combine creative thinking with fabrication, signage, logistics and installation to deliver branded spaces that feel elevated without losing buildability.
- Premium finish quality suited to public-facing environments
- Practical delivery across fabrication, signage, logistics and install
- Flexible solutions that can be bespoke, modular or reuse-led
- Support for exhibitors, agencies, suppliers and brand teams
What This Can Include
Our support can include concept development, layout planning, 3D visuals, custom fabrication, feature walls, counters, plinths, lightboxes, printed graphics, dimensional branding, signage, delivery, installation and pack-down.
For exhibitors looking beyond a single event, selected elements can also be planned for reuse across later exhibitions, activations or touring event applications.
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Fieldays FAQ
Do you design custom stands and activations for Fieldays? ▼
Yes. We design and build custom branded environments tailored to your brand, footprint, products and commercial goals at Fieldays.
Can you help with graphics and signage as well? ▼
Yes. We can manage graphics, lightboxes, branded panels, signage and display surfaces as part of the overall solution.
Do you manage installation and pack-down? ▼
Yes. We can handle delivery, installation and pack-down, helping make the Fieldays process smoother for your team.
Can elements be reused after the event? ▼
Yes. Many projects can be planned with reusable components so selected assets can carry into future exhibitions, activations or touring event programmes.
Do you only work on large sites? ▼
No. We work across a range of footprints, from smaller branded environments through to larger custom Fieldays activations, depending on the brief and objectives.
Make Your Fieldays Presence Count
Whether you need a full custom stand, a stronger product display environment or a more resolved branded activation, we’ll deliver it with clarity, detail and practical build logic.
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