A brief does not need to be overcomplicated. The goal is to give us enough information to understand the opportunity, the constraints and the level of response required.

• Event or location: Event name, venue, city and event dates.
• Space details: Stand size, floor plan, wall positions, open sides, height limits and any organiser rules.
• Project type: Exhibition stand, activation, retail display, pop-up, product launch, roadshow or branded environment.
• Objectives: What the space needs to achieve, such as lead generation, product display, meetings, sampling, education or brand awareness.
• Brand assets: Logo, brand guidelines, campaign look, key messages, colours and any creative direction.
• References: Images, renders, sketches, moodboards or examples of what you like or do not like.
• Practical needs: Screens, counters, storage, shelving, lighting, flooring, furniture, power, AV or product display requirements.

The more clearly we understand the environment, the better we can recommend a suitable build method, whether that is custom, modular, rental, reusable or a hybrid solution.

Budget and timing are not admin details. They shape the design response, build method, level of finish, supplier choices and production pathway.

• Budget range: Share the target or approved budget range where possible. This lets us recommend the right solution rather than guessing.
• Decision deadline: Let us know when the project needs to be approved to proceed.
• Artwork deadline: Confirm when final artwork, brand assets and content can be supplied.
• Install date: Provide the pack-in date, event opening date and pack-out window.
• Lead time: More time allows for stronger design development, better sourcing, pre-build checks and cleaner production.
• Compressed programmes: Urgent projects may still be possible, but options can narrow and additional costs may apply.