ASB Classic Tennis
Activations, Sponsor Fit-Outs & Branded Environments for the ASB Classic
We design and deliver branded environments for premium live events like the ASB Classic, helping sponsors, partners and hospitality-led brands show up with more clarity, stronger visual presence and a more resolved guest experience.
From sponsor activations and branded hospitality spaces to counters, feature elements, signage and internal fit-outs, we create environments that feel polished, commercial and built for real-world event delivery.
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What We Create
The ASB Classic is more than centre-court tennis. Public event information positions it as a premium summer tournament with off-court hospitality, entertainment and partner-facing environments built into the wider precinct.
That makes it a strong fit for branded event environments, sponsor activations and internal hospitality fit-outs that need to look sharp in person, support guest flow and lift brand presence without feeling temporary or generic.
- Sponsor Activations: Branded zones designed to support visibility, engagement and stronger partner presence across the event precinct.
- Hospitality Fit-Outs: Premium internal environments for lounges, bars, guest areas and hospitality-led brand experiences.
- Feature Walls & Brand Touchpoints: Clean visual structures that help anchor sponsor presence and elevate presentation.
- Counters, Fixtures & Service Elements: Practical branded pieces for guest interaction, sampling, information or product showcase.
- Signage & Graphic Systems: Branded surfaces, wayfinding and visual detailing that improve readability and overall polish.
Why This Fits the ASB Classic
The ASB Classic’s own site describes The Serve as the heart of the off-court action, a purpose-built hospitality hub adjoining Manuka Doctor Arena. Recent event coverage also highlights hospitality as a standout feature, alongside premium food and beverage, entertainment and strong summer atmosphere.
That is exactly the kind of environment where Expocrafters fits well: premium finish quality, strong branded detailing, practical fabrication and event-ready delivery across spaces that need to feel commercially resolved in a live public setting.
- Premium finish quality suited to public-facing live events
- Branded environments designed for partner visibility and guest experience
- Practical delivery across fabrication, signage, logistics and install
- Flexible solutions that can be bespoke, modular or reuse-led across seasonal activations
What This Can Include
Our support can include concept development, layout planning, 3D visuals, sponsor activation builds, hospitality fit-outs, branded counters, feature walls, display fixtures, signage, graphic production, delivery, installation and pack-down.
For brands looking beyond a single event, selected elements can also be planned for reuse across summer activations, sports hospitality programmes, touring campaigns or wider experiential rollouts.
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ASB Classic FAQ
Do you create sponsor activations for events like the ASB Classic? ▼
Yes. We create branded activation spaces, sponsor zones and partner-facing environments tailored to live event settings.
Can you help with hospitality fit-outs and branded guest areas? ▼
Yes. We can deliver branded internal environments including lounges, bars, counters, feature walls, signage and visual detailing.
Do you manage signage and graphics as part of the build? ▼
Yes. We can manage signage, branded panels, graphic surfaces and wayfinding as part of the overall environment.
Can elements be reused across future events? ▼
Yes. Selected components can be designed for reuse across seasonal activations, sports events or wider brand campaigns.
Do you only work on large activations? ▼
No. We work across a range of project sizes, from smaller branded feature zones through to larger hospitality and partner-facing environments.
Make Your ASB Classic Presence Count
Whether you need a sponsor activation, hospitality fit-out or a more resolved branded environment, we’ll deliver it with clarity, detail and practical build logic.
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