Airco Brands, aimed to create a standout exhibition stand for their fastener brand, Otter, at the Mitre 10 Expo.

As market leaders in fastening solutions, Otter boasts an impressive range of products designed for any job, with their branding being instantly recognisable thanks to that iconic yellow.

Goals

The primary goals for Otter were:

• Enhancement: Create an exhibition stand design that would draw in guests and motivate them to engage with the merchandise. The custom exhibition stand needed to allow guests to observe demonstrations and physically experience the products.
• Present Otter's Trade Offering: Otter Fasteners boasts a robust trade offering. The goal was to showcase their strong trade offerings, highlighting their affordability, robustness, and super-high-quality products.
• Enhance Brand Visibility: Strengthen industry recognition in the trade space with their comprehensive offering of fasteners, ensuring that Otter’s presence was felt throughout the event.
• Increased Interaction: Incorporate a space for product demonstration, allowing attendees to engage directly with the products.

Challenges

The project presented several challenges that our team, as expert exhibition stand builders in Auckland, addressed:

• Space Optimisation: The 6m x 3m space needed to be inviting yet impactful. We achieved this by using strong imagery and installing a workbench at the front for product demonstrations. The custom exhibition stand design ensured an easy walk-through feel while maximising engagement.
• Showcase the Trade Range: The exhibition stand design required space for showcasing hanging inventory on product racks, ensuring that the trade range was prominently displayed.
• Bold Design: As Otter was a main sponsor at the Mitre 10 Expo, we aimed to make their presence stand out and leave a lasting impression on attendees. To do this, we used Otter's iconic yellow branding, eye-catching graphics, and architectural elements that highlighted their products effectively. Our custom exhibition stand created an inviting atmosphere that attracted visitors.

The Build

Our team approached the build with creativity and precision, emphasising our expertise as leading exhibition stand builders in Auckland:

• Design Innovation: A futuristic design using green materials showcased the client's commitment to environmentally friendly solutions. This innovative exhibition stand design reflected Otter’s forward-thinking approach.
• Interactive Elements: We incorporated digital displays, including a TV screen that provided detailed information about special show offers, enhancing visitor engagement and communication.

Results

The custom exhibition stand received positive feedback from visitors and industry experts, highlighting its innovative design and effective communication of Otter's offerings. The project successfully established a strong industry presence for Otter, opening doors to new business opportunities and collaborations.