Otter Fasteners Returns to Mitre 10 Expo with a Sharp, Refreshed Presence

Modular Reuse, Fresh Detailing & Smart Engagement

Client: Otter Fasteners
Event: Mitre 10 Expo 2025
Venue: ASB Showgrounds, Auckland
Scope: Modular Refit with New Graphics, LED Lightbox Integration & Full Project Delivery

Same Structure, Fresh Story — Otter’s Stand Evolves

Returning to the Mitre 10 Expo with a confident presence, Otter Fasteners proved that smart design and sustainable thinking can work hand in hand. Reusing the core structure and raised floor from the previous year, the stand was updated with fresh graphics, and bespoke LED lightboxes, and a high-engagement cash grab feature to draw crowds and keep attention on the brand.

Built to Last, Designed to Engage

This project is a showcase in how modular systems can deliver standout results with a reduced footprint. By maximising the value of existing components and integrating new, high-impact details, Otter’s refreshed display felt brand new — without the environmental cost of starting from scratch.

• Bespoke LED Lightboxes: Custom-built by Expocrafters for seamless integration and standout illumination.
• Fresh Graphics: Full-height visuals delivered clarity, contrast and brand power.
• Cash Grab Activation: A playful, engaging feature that created constant foot traffic and conversation.
• Sharp Finishing: Clean edges, cable concealment, and elevated detailing throughout.

Turnkey Delivery from the Ground Up

This was a full-service delivery by the Expocrafters team — from design tweaks and prebuild to install, pack-down and logistics. We ensured the Otter team could focus on their audience while we took care of the rest.

Sustainability in Practice

By repurposing structural elements and flooring, we reduced both material waste and environmental impact. All new additions — like the lightboxes and updated visuals — were built to last, ensuring continued use across future shows.

Expocrafters also contributes to native reforestation through Trees That Count, helping offset our footprint and support a more sustainable events industry.

Smart, Sustainable, Standout

Otter’s presence at Mitre 10 Expo 2025 is a case study in what’s possible when modular design, sharp thinking, and creative refreshes align. The result? A high-performance stand that delivered real engagement, without reinventing the wheel.

Ready to elevate your next stand with long-term value and smart detailing? Talk to Expocrafters today.