Otter Fasteners Goes Bold with a Modular Display at the Mitre 10 Expo

A Bold Statement for Otter

Client: Airco Brands
Brand: Otter Fasteners
Event: Mitre 10 Expo
Objective: Create a modular, branded exhibition stand to showcase Otter’s fastener range and drive trade engagement

Built to Be Noticed

Otter Fasteners is known for its iconic yellow branding and trade-ready product range. For the Mitre 10 Expo, the brief was clear: create a high-impact stand that reflected Otter’s reputation for toughness and quality—within a compact footprint.

Airco Brands partnered with Expocrafters to deliver a custom modular exhibition stand that could be reused, adapted, and scaled for future events. Every detail was crafted to maximise brand presence, interaction, and product clarity.

Architectural Form, Strategic Design

The standout feature was a bold architectural canopy above the racking wall—creating vertical presence and clearly framing the Otter product range. This structural element gave the space a clean, modern edge, while guiding foot traffic to key areas of the stand.

• Hero Workbench: Positioned at the front for live product demos and trade conversations.
• Branded Product Wall: Modular shelving and racking showcased Otter’s inventory in a retail-style layout.
• Signature Yellow Detailing: Otter’s iconic yellow featured throughout the stand, making it instantly recognisable from afar.
• Branded Flooring & Accessories: Custom vinyl and floor decals extended the brand experience underfoot.
• Vibrant Overhead Lighting: Strategic lighting made product displays pop and highlighted key architectural lines.

Modular and Made to Move

This stand was designed for performance beyond a single event. The fully modular system was engineered for efficient pack-down, fast transport, and flexible reconfiguration—giving Airco Brands long-term ROI from one premium build.

• Modular Frame System: Adaptable to various footprints and layouts.
• Sustainable Materials: Durable, reusable, and responsibly sourced.
• Digital Display: Built-in screen shared product offers and brand messaging.

A Confident Trade Show Presence

From structure to styling, this custom exhibition stand delivered impact, function, and flow. It captured Otter’s identity in physical form—and helped them stand tall among leading suppliers at the Mitre 10 Expo.

Planning your next modular stand or expo activation?

Let’s build a custom exhibition space that’s built to perform—visually strong, structurally smart, and brand-forward from the ground up. Talk to our team today.