Nero Tapware, sought to create an exceptional exhibition stand for their premium tapware solutions at the Auckland Homeshow.

At Expocrafters, we specialise in exhibition stand design, project management, and custom stand builds. Our recent collaboration with Nero Tapware, a premium tapware brand, for the Auckland Homeshow was an exciting opportunity to showcase our expertise. 

As a distinguished leader in the tapware industry and a new entrant to the New Zealand market, Nero Tapware is celebrated for its elegant designs and unwavering commitment to quality, making their products a preferred choice among discerning homeowners, designers, and specifiers. 

As a first-time exhibitor, Nero Tapware entrusted us to guide them from start to finish, ensuring their brand was properly reflected through a high-calibre stand that highlighted their products and attracted visitors.

We worked closely with Nero throughout the entire process to bring their vision to life. From initial planning to the final build, our focus was on ensuring the exhibition stand aligned with their brand values, while also providing practical features. For instance, during the design phase, we included a storeroom to maximise space and improve functionality without impacting the overall design.

Project Goals

Nero Tapware’s primary objectives for the exhibition included:

1. Captivating Exhibition Stand Design
Nero wanted a stand that would attract visitors and encourage engagement with their products. We designed a bespoke stand that facilitated product demonstrations, allowing guests to experience the quality and functionality of Nero Tapware’s premium range.

2. Showcase Their Extensive Product Range
Nero Tapware boasts a wide selection of premium tapware, known for its stylish designs. The goal was to display their products in a way that catered to diverse tastes and preferences, allowing visitors to explore the various options.

3. Enhance Brand Visibility
As a brand looking to strengthen its recognition in the home, design, and architectural sectors, Nero needed to ensure their unique products were prominently featured throughout the event. Our stand design played a key role in elevating their presence at the Auckland Homeshow.

4. Facilitate Interaction and Engagement
Creating an interactive space was essential for Nero Tapware. By designing a stand that encouraged direct engagement with the tapware, we helped them create a memorable experience for visitors.

Challenges

As expert exhibition stand builders, we tackled several challenges during the project:

1. Space Optimisation

The 7.2m x 9.6m exhibition space needed to be functional, inviting, and impactful. We incorporated architectural elements such as a large textured back wall, which served as a key feature of the stand and included raised logos. The design also provided space for product displays alongside a large digital screen that acted as an educational tool. By creating an open, free-flowing layout, we ensured easy movement and maximised engagement throughout the stand.

2. Showcasing a Wide Range of Tapware
Nero’s extensive product range required ample display space to ensure each tapware option was prominently featured. We installed the stand to allow easy access to all products, ensuring visitors could fully explore Nero’s offerings.

3. Bold Design for First-Time Exhibitors
As first-time exhibitors at the Auckland Homeshow, Nero wanted a stand that would leave a lasting impression. We used their contemporary branding and architectural features to create a welcoming atmosphere that reflected their premium aesthetic and drew in visitors.

The Build

Our approach to the build emphasised creativity and precision, further showcasing our expertise as leading exhibition stand designers:

Design Innovation and Sustainability
We incorporated sustainable materials into the stand design, reflecting Nero Tapware’s commitment to environmental responsibility. The modern and innovative design was in line with Nero’s brand ethos, focusing on contemporary aesthetics and high-quality finishes.

Interactive Elements
To boost engagement, we included hands-on displays, allowing visitors to experience the functionality and design of Nero Tapware’s products. These interactive features played a critical role in attracting attention and fostering conversations.

Full Turnkey Project Management
Nero needed a display builder who could provide expert advice and guidance throughout the entire process. Our full turnkey project management ensured a seamless walk-on, walk-off service, giving Nero peace of mind while we handled every aspect of the project, from concept to completion.

Results

The custom exhibition stand for Nero Tapware received overwhelmingly positive feedback from both visitors and industry experts. The stand’s innovative design and strategic product presentation effectively communicated Nero’s premium offerings, helping them make a strong impression at their first exhibition at the Auckland Homeshow. This success has opened new business opportunities and partnerships, strengthening Nero’s presence in the tapware industry.

By partnering with Expocrafters, Nero Tapware was able to achieve their exhibition goals, showcasing their products in a way that captivated and engaged visitors. Our commitment to exhibition stand design and project management ensured Nero's debut at the Auckland Homeshow was a resounding success.