GWM New Zealand at Fieldays 2025

A Brand Experience That Resonates, Not Shouts

Client: GWM Australia & New Zealand
Event: Fieldays 2025
Scope: Full Event Project Delivery

Purposeful Design, Delivered with Precision

For GWM New Zealand, Fieldays 2025 was more than just an opportunity for visibility — it was about creating a connection. In a space filled with sensory overload, we took a different approach: one that felt purposeful, premium, and welcoming. The aim was clear: design an exhibition stand that subtly highlighted GWM’s brand, sparking conversation and engagement without relying on heavy-handed sales tactics.

Expocrafters took the lead, delivering everything from creative direction to logistics and on-the-ground execution. The result? A refined, immersive event project delivery that showcased GWM’s vehicles while supporting brand storytelling at every touchpoint.

Designed for Connection, Built for Flow

Every element of the stand was carefully planned with visitor experience in mind — encouraging natural movement, engagement, and interaction.

• Exterior LED Lightboxes: Framed the entrance, glowing into the evening to reinforce GWM branding.
• Timber Feature Plinths: Added tactile, architectural elements to anchor product highlights.
• Suspended Round Banner: Elevated branding visibility without cluttering the space.
• Raised Flooring & Turf Zones: Defined areas for product displays while ensuring seamless flow with the Fieldays environment.
• Digital Integration: A large LED screen wall conveyed dynamic messaging to captivate visitors.
• Seating & Lounge Areas: Relaxed, open spaces for one-on-one engagement and meaningful conversations.
• Branded Floor Accessories: Flags, matting, and landscape elements brought a cohesive, polished finish.

Full-Service Event Delivery

This wasn’t just a build — it was a full-service exhibition and event delivery. We managed everything—from design and full event supply to vehicle positioning. Our streamlined process made collaboration with GWM easy and efficient, resulting in an experience they described as “seamless and completely stress-free.”

We kept the design simple and clear, focusing on brand presence and architectural balance rather than over-styling or sensory overload. The outcome was an elevated experience that maintained clarity and comfort, offering a refined activation without overwhelming the senses.

A Standout Experience with Real Engagement

The feedback from GWM was overwhelmingly positive. The stand achieved exactly what they envisioned: standout presence, practical layout, and an experience that reflected their growing momentum in the New Zealand market. The lounge areas and thoughtful design fostered authentic conversations throughout the event.

Planning for Fieldays 2026?

At Expocrafters, we specialise in custom exhibition stands and brand activations that combine architectural detail with strategic intent. Whether you're showcasing new vehicles, launching services, or delivering an immersive brand experience, we’re here to bring your event to life — end-to-end.

Let’s create something unforgettable together. Talk to our team today.